Guglielmo Miani begins his tailoring business in Milan in 1922. Creativity and determination soon enable him to emerge and dress artists, literates, politicians and entrepreneurs. Among many of the famous customers were Buster Keaton, Charlie Chaplin, Totò, Fausto Coppi, Walter Chiari, Gino Bramieri and Giuseppe Capogrossi, just to name a few. In 1936, the company experiences an exponential growth when it starts to produce rain coats, along with tailor-made suits. During these years English trenches start to be in vogue. The name of the company is inspired to the raincoat itself. The unmistakable logo sewn onto each Larusmiani garment is the seagull, Larus in Latin, chosen for its waterproof plumage and the values of freedom and independence that it embodies.